You're A Good Writer.
You're In A Bad Job.
Here's The Exit.
Propaganda Inc is hiring one senior copywriter. Real B2B SaaS clients (Whop, Mailmend, NDA accounts). Behavioral science framework, not vibes. Performance bonuses tied to outcomes. Public byline. Direct line to the founder. No account managers.
Most Copywriting Jobs Are Slow Death.
Five reasons your current job is killing you as a writer. If any of these land, the rest of this page is for you.
5 PROBLEMS
You write for brands with no point of view.
When the brand stands for nothing, the copy says nothing. You can't write a great hook for a vague positioning. Most agencies hire you to translate weak briefs into mediocre copy. That's not writing — that's diplomacy. And diplomacy doesn't convert.
Nobody respects the work.
The marketing director takes credit for the wins. The founder rewrites your headlines on a whim. The account manager waters down your CTAs to "feel safer." You ship 80 versions of the same email. The version that gets approved is the safest one — never the best one. You watch your best lines die in committee every week.
You never see the data.
You write the campaign. It runs. You never find out if it worked. The agency reports "engagement was up 12%" and you learn nothing. Twelve months in, you've shipped 200 campaigns and have no idea which ones moved revenue. You're flying blind. Worse — you're getting worse at writing because you're stuck in your own head with no feedback loop.
The pay is bad. The math is worse.
Junior agency copywriters make $55–75K. Senior copywriters make $80–110K. The agency charges the client $250–400K/year for your work. Your share of the value you created is roughly 25%. The client is paying for results. You're being paid for output. Those are not the same business model.
The career path is fake.
"Senior Copywriter → Copy Supervisor → Associate Creative Director → VP of Copy." Each title is a 12% raise and slightly better meetings. Nobody at the top of the ladder is famous, rich, or shipping work they're proud of. The ladder leads to a closet. The exit isn't another rung. The exit is another model entirely.
An 8-Client B2B SaaS Growth Agency. Built On Behavioral Science.
Founded by Dylan Thomas. Real clients (Whop, Mailmend, several under NDA). Real numbers ($9.7M+ generated for clients in 2026, 20.4× best blended ROAS). Real frameworks (Cialdini scarcity, Kahneman loss aversion, Loewenstein curiosity gap — the principles that actually explain why ads convert, applied to live client accounts every week).
We cap our roster at 8 clients. We publish our methodology. We refuse to scale broken funnels. We tie our fees to performance. We write our own SOPs. We're hiring one copywriter to join the team — not a junior, not a content marketer, not a "creative." A real writer who wants to ship copy that moves money and wants the data, the byline, the credit, and the comp to come with it.
What You'll Actually Do Here.
No "creative direction" theater. No 6-month onboarding curriculum. No briefs from junior strategists. Just real writing on real campaigns shipping this week.
DAILY · WEEKLY · MONTHLY
The actual writing.
- Hooks for ad campaigns running on real client accounts
- Landing page copy tested same-week against the previous version
- Cold DM and email sequences that book strategy calls
- Long-form content — case studies, manifestos, framework pages
- Confessions newsletter — alongside Dylan, with your byline
- Propaganda Lab studies — your name on the research
The cadence we run.
- 20+ creative variants per client per week
- Weekly readout where you see the data on what your copy did
- Weekly creative review with Dylan — no managers, no VPs, no AM intermediary
- Weekly hypothesis writing — every test starts with a written prediction
- Weekly kills — the bottom 30% of variants get killed every Friday
The compounding work.
- Co-author 1 Lab study or Confessions issue per quarter
- Quarterly client review — you present alongside Dylan
- Performance bonus tied to specific metrics on your client work
- 1 book per quarter we recommend (paid by us, read on us)
- 1 trip per year to a conference of your choice
What You Actually Get.
Most job listings hide the comp behind "competitive." We publish it. Below is the full offer: cash, growth, brand exposure, work conditions, and what we explicitly refuse to do.
4 PILLARS · 0 EXCEPTIONS
Pay for outcomes.
We pay senior agency rates as a floor — and we pay performance bonuses on top tied to specific metrics on the client accounts you write for. Most agencies pay you for output. We pay you for results.
- Base salary at the top of senior agency rates (we'll discuss exact range in the call)
- Performance bonus — 10–30% of base on a good year, tied to client outcomes
- Profit share after year 1, eligible for the agency's quarterly distribution
- Tools, conferences, books — covered without question
- 4-day work week — we don't believe in busy work
- No timesheets, no KPIs designed by HR, no annual reviews
Your name on the work.
Most copywriters write for nobody. You'll write under your own name — public byline on Confessions newsletter, co-author credit on Lab studies, your name on every case study you ship. The agency's brand becomes yours, and yours becomes the agency's.
- Public byline on Confessions from a Propagandist (Dylan's newsletter)
- Co-author credit on Propaganda Lab research studies
- Your name on every case study you write
- LinkedIn presence — supported and amplified by the founder's network
- Speaking opportunities at industry conferences as the agency grows
- Portfolio you can show — not "my agency worked on this campaign for [client]"
Direct line. No filters.
No account managers. No "creative review committees." No Slack channels with 47 people. Direct line to the founder, every day. The same Dylan who runs the agency reviews your work. The feedback loop is hours, not weeks.
- Direct Slack with Dylan — daily, async, unfiltered
- Weekly creative review — 30 minutes, no slide decks
- Remote-first — work from wherever you write best
- Quarterly in-person team weeks — paid travel, optional but recommended
- No commute, no open office, no "synergy meetings"
- You set your own hours as long as the work ships
Real career path. Real ceiling.
Most agency career paths cap at "Director" because the agency doesn't want you to leave but doesn't want to share equity either. We don't have that problem. Year 1: profit share. Year 2: partner consideration if results warrant it. Year 3: either you're a partner or you're running your own thing — both are wins for both of us.
- Day 1: Full access. No probation period.
- Month 3: Own your first client account end-to-end
- Month 6: First byline on Confessions, first performance bonus
- Year 1: Senior status, profit share, public recognition
- Year 2: Partner consideration if metrics warrant it
- Year 3: Partner here, or we help you launch your own thing
Your First Two Years Here.
Most agency onboarding is six weeks of "getting up to speed." Ours is one week of context-loading and then you're shipping copy on real accounts. Below is the actual timeline, week by week.
2 YEARS · 8 MILESTONES
Full access. No probation.
Onboarding kickoff with Dylan. You get full access immediately — every client account, every Hyros dashboard, every Slack channel, every past campaign in the archive. No probation period. We hired you to write, so you start writing on day one.
Context-load. Read everything.
Read the past 18 months of campaigns. Watch the client recordings. Understand the framework. Daily reviews with Dylan. Practice variants on previous winning campaigns. By end of week 2, you've absorbed the voice, the math, and the playbook.
Ship your first variant on a live campaign.
Pick a real client account. Write 5 variants against the existing winner. Same-week test. You see the data on Friday. Win or lose, you learn something concrete. Repeat next week with a different client.
Own your first client account end-to-end.
You're the lead writer for one client. You own the creative slate, the test calendar, the readouts. Dylan reviews weekly but the strategy and execution are yours. Your name goes on the next case study. Your first quarterly performance bonus pays out.
Two accounts, first byline, first bonus.
You own copy strategy for two accounts. You publish your first byline issue of Confessions from a Propagandist alongside Dylan. Your first $X performance bonus hits the bank. You're being recognized externally as part of the team.
Senior status. Profit share. Public byline.
Senior copywriter status. Profit share kicks in — quarterly distribution from the agency's revenue. You co-author your first Propaganda Lab research study with your name on it. You're recognized in the industry. People DM Dylan asking who writes for Propaganda Inc.
Partner consideration.
If your year-one metrics warrant it, we open the partner conversation. Real equity, real ownership, real upside. No politics, no negotiation theater. Either the math works for both of us or it doesn't, and we say so honestly.
Two good outcomes.
Either you're a partner here for the long run, or we help you launch your own thing — with our network, our recommendations, and our active referrals. Both are wins for both of us. The only outcome we don't accept is the "stuck in middle management for 8 years" trajectory most agencies offer.
This Is For A Specific Person.
We don't want to waste your time or ours. Be honest about which side you're on. If you're in the right column, the apply button is below. If you're in the left, the rest of the internet is also a click away.
FOR / AGAINST
This is for you.
- You've shipped 3+ years of B2B copy and can show me 5 hooks you wrote that moved a metric
- You read Cialdini and Kahneman and recognize their principles in real ads
- You'd rather write for 8 brands you respect than 50 brands you don't
- You think "brand voice" is something you discover by talking to the founder, not from a PDF
- You believe direct response and brand are the same discipline practiced differently
- You want to be paid for outcomes, not output
- You want byline and credit on the work you ship
- You want to see the data on every campaign you write
- You're tired of "we'll let you know" and want to actually start working
This isn't for you.
- You write "purpose-driven brand stories" and think that's a craft
- You think David Ogilvy is "outdated"
- You want a manager and a 6-month onboarding curriculum
- You need a defined "creative process" before you can write
- You want to be "a creative" more than you want to ship copy that converts
- You'd rather write listicles than learn behavioral economics
- You've never read a piece of academic research and applied it to a campaign
- You want a 9-to-5 with predictable, non-confrontational feedback
- You use AI to write copy and call it "your voice"
Four Steps. Two Weeks.
No "we'll let you know" emails. No 7-stage interview gauntlet. No personality tests. Apply, do a paid trial, talk to Dylan, get a decision within 14 days. If you're not the right fit, we'll tell you within 7 days of the trial — no ghosting, ever.
4 STEPS · 14 DAYS MAX
Apply. (10 minutes.)
Five questions, no resume required. Show us 3 ads/posts/emails you wrote that you'd defend, plus 1 that bombed and what you learned from it. Tell us why you're leaving your current situation. Tell us what would have to be true for you to take this job.
Paid trial week. ($X paid.)
If your application lands, we send you one real brief from a real client. You write 5 variants. You get paid for the work whether or not we hire you. We review together on a Friday call. The trial IS the screening — we don't believe in unpaid spec work.
Founder interview. (45 minutes.)
The trial is the screening. The interview is just to confirm fit — your work style, your goals, your boundaries, anything you want to ask Dylan directly. No personality tests. No "tell me about a time you overcame adversity." Just a real conversation between two adults who might work together.
Decision. (Within 14 days.)
Yes or no, in writing, within 14 days of your application. If it's a yes, the offer comes the same day with full comp transparent. If it's a no, we tell you why within 7 days of the trial. No ghosting. No "we went in another direction." Just an honest answer either way.
If You're A Good Writer In A Bad Job, This Is The Exit.
Apply directly via email to dylan@propaganda.inc with the subject line "Copywriter Application". Include your 3 best pieces, 1 piece that bombed, why you're leaving your current role, and what would have to be true for you to take this job. We respond within 7 days. We hire within 14.