$558K → $1.69M · 228 ads
Winners table
Live spendGrowth built on proof. Not on hope.
A growth team for B2B SaaS founders who'd rather see the numbers than hear the pitch. We build the systems, ship the experiments, and send the receipts every Monday.
We know what's going on. You're spending real money on ads while your agency hides behind dashboards, jargon, and "brand lift." You don't need another vendor. You need growth you can audit. That's when Propaganda Inc comes in.
Six things, every day, for every client.
We don't dabble in everything. These are the six functions we stand behind — each built to perform, not to demo well.
We don't talk about clients we haven't closed for.
Real accounts, real spend, real revenue — numbers their finance teams signed off on.
We engineer for the organ that does the buying.
Every campaign is built from behavioral science, not brainstorms. Four systems we target on purpose:
- Prefrontal cortex Proof-first decisions
Receipts and real numbers — because the rational brain needs an alibi for what the emotional brain already decided.
- Dopamine loop Hooks & open loops
Creative engineered around anticipation. The itch your buyer has to scratch is the click.
- Amygdala Urgency & loss
Scarcity framing and risk reversal that make inaction feel more expensive than action.
- Hippocampus Memory codes
Distinct brand assets repeated until your category belongs to you. Forgettable ads are donations.
Things we refuse to run.
Most agencies hide their no's. We publish them — if your last agency did any of these, your last agency was wrong.
A 4-phase system for compounding growth.
Not a bag of tactics. A sequence — each phase feeds the next.
Instrument
Pixel, server events, attribution. Every signal wired before a dollar moves. You can't optimize what you can't measure.
Test
Structured experiments across creative, audiences, and offers. ICE-scored, budget-capped, hypothesis-first.
Scale
Winners get budget. Losers get killed in 72 hours. Pacing rules protect the downside while the upside compounds.
Compound
Every test feeds the playbook. Month six runs on six months of paid-for learning your competitors don't have.
D.T. (Dylan) Thomas
RE: Who actually runs your account.
You're not hiring an account manager. Before Propaganda Inc, I was the Chief Copywriter at Whop — a billion-dollar startup — where my copy generated millions in revenue. Former Division 1 athlete. Obsessed with the psychology of why people buy.
Every account in this roster gets my eyes on it. Not a junior's. Not an AI's. Mine.
Current focus: scaling █████████ past $███M while keeping every dollar provable.