Growth|
Built On Proof.
Not On Hope.
A growth team for B2B SaaS founders who'd rather see the numbers than hear the pitch. We build the systems, ship the experiments, and send the receipts every Monday.
Watch Dylan In 60 Seconds.
Skip the 30-minute pitch deck. Dylan in one minute on what Propaganda Inc actually does, who it's for, and how the next 90 days look if we run your account. No background music. No b-roll. No founder bro energy. Just the reps, on camera.
Most Agencies Are Wrong. Here's Why.
Three reasons your last agency didn't move the number — and why most B2B SaaS marketing in 2026 is built on assumptions that stopped working in 2023. We took a position.
3 OBSERVATIONS
Polish is a liability in a trust-starved feed.
The winning ad of the last 18 months has been a phone-camera founder talking at the ceiling for 40 seconds. Every frame of motion graphics makes your ad feel more like an ad. Studio production is the most expensive way to lose attention.
RECEIPT · FOUNDER POV · +61% VTR · +2.4× CTR"Best practices" expire faster than the playbook.
What worked in 2022 is overfit by 2026. The only durable advantage in paid acquisition is iteration speed. Most agencies are running last year's playbook on this year's budget — and the unit economics quietly collapse.
CADENCE · 47 VARIANTS / Q · TOP 3 = 68% OF PIPELINEAttribution is mostly theater.
Agencies report ad-platform numbers because they're flattering. Real CRM-reconciled close rates are usually 30–50% lower. Without server-side attribution you're making budget decisions on hallucinated data.
RECONCILIATION · −42% AVG GAP AD PLATFORM VS. CRMA 4-Phase System For Compounding Growth.
The same framework we use to take B2B SaaS clients from $300K quarters to $1.1M quarters in 90 days. No fluff, no jargon — just the actual phases, in order, with the metrics we move in each.
4 PHASES
Awareness
Build distribution before you need it. Most founders die from lack of at-bats, not lack of ideas.
- Pick one dominant channel
- Ship 20+ creative variants/wk
- Set a 90-day spend floor
Conversion
Fix the leak before you scale the spend. Throwing budget at a broken funnel just amplifies the leak.
- Audit the first 60 seconds
- Swap features for outcomes
- Raise CTA friction deliberately
Retargeting
Close the people already deciding. Stop using retargeting to find — use it to convert.
- Case studies, not awareness
- Receipts > brand
- Objection handlers per ICP
Retention
LTV compounds. Onboarding is the new acquisition channel — fix activation before you push the spend.
- Define the activation event
- Talk to 10 churned customers
- Instrument before optimizing
Six Things, Every Day, For Every Client.
We don't pretend to do everything. These are the six functions we run end-to-end for every B2B SaaS account on the roster. If it's not on this list, we'll tell you who actually does it well.
6 FUNCTIONS
Paid Acquisition
Meta, LinkedIn, Google. We don't run TikTok, Reddit, or Pinterest unless you make us. Depth on three channels beats breadth on twelve.
Creative Production
Founder POV. Number Shock. Receipts. The three formats that actually work in 2026. We ship 20+ variants per week, kill the bottom 30%, and double down on winners.
Landing Page Engineering
Built in code, not Webflow. Hardcoded for speed, instrumented for testing, and indexed for SEO. Every page comes with a built-in A/B harness.
Attribution & Tracking
Hyros + CRM reconciliation. Server-side conversion API. Every closed-won deal traced back to the originating ad. Numbers you can actually defend in a board meeting.
Experimentation Systems
Written hypotheses. Kill dates. Weekly readouts. If a test can't lose, it isn't a test. Every experiment has a number that means "we were wrong."
Strategy & Reporting
Branded client dashboards. Quarterly growth reports. Live metrics. The reports show bad weeks in the same font as good weeks — they're either the work or a distraction from it.
In Their Own Words.
Direct quotes from active Propaganda Inc clients. Some named, some under NDA. The placeholders below match the tone we'd expect — swap them with real quotes the moment they land.
3 ACTIVE · PLACEHOLDERS
Working with Propaganda Inc completely changed how we think about paid acquisition. They were the first agency that told us what we needed to hear — not what we wanted to hear. Best decision we made in 2026, full stop.
I've worked with five different agencies in five years. Propaganda Inc is the only one that delivered what they promised in the timeline they promised. $1.19M added in pure profit, in under 5 months — the math speaks for itself.
I can't say the brand on a public website. I can say this: 8.4× blended ROAS, sustained for an entire quarter. Propaganda Inc is obsessed with the actual number — not the optics around it. That's the difference.
Three Free Tools To See How We Think.
Don't take our word for it. Use the tools we built — same brand system, same rigor, same point of view. Each one is the kind of asset most agencies charge to deliver.
3 TOOLS · ALL FREE
Growth Stage Diagnostic
7 questions. Diagnoses which of 5 stages you're stuck in (Awareness Valley, Conversion Chasm, Scale Wall, Attribution Fog, Retention Leak) plus a 3-step prescription. Higher intent than a calculator.
ROI Calculator
4 sliders. Plug in your ad spend, leads, ACV, close rate. See your annual revenue unlocked, before/after on every metric, and a 12-month trajectory chart that redraws in real time.
The Manifesto
Ten theses on what's broken in B2B SaaS marketing — and what we believe instead. The one most prospects bookmark and send to their CMO. Take a position or get one taken on you.
We Don't Talk About Clients We Haven't Closed For.
We cap our roster at 8 clients. Below are the two latest results — both real, both reconciled, both verifiable. The third spot is a sample report so you can see what every Propaganda Inc client gets every quarter.
2 LIVE · 1 SAMPLE
What's Happening This Week.
Real activity from the active roster, updated daily. Wins, tests, launches, SQLs. Some clients we can name. Some are under NDA.
UPDATED 2H AGO
The Numbers Don't Stop.
Every angle on every client win, in motion. Auto-scrolling. Hover to pause. Updated every time we close another quarter.
2 CLIENTS · 8 RECEIPTS
WHOP
· REVENUE GENERATED
MAILMEND
· PROFIT ADDED
WHOP
· BLENDED ROAS
MAILMEND
· SUSTAINED ROAS
WHOP
· SPEND → REVENUE
MAILMEND
· TIME-TO-RESULT
WHOP
· ROI
MAILMEND
· TOTAL REVENUE
6 Of 8 Spots Taken. 2 Open Right Now.
We cap our roster at 8 active clients — always. It's not exclusivity theater. It's the only way to give every account the focus it deserves. When we're full, we say so. When spots open up, they go fast.
Things We Refuse To Run.
Most agencies hide their no's. Propaganda Inc publishes them. Ten growth tactics we won't run, with the reason for each. If your last agency did any of these, your last agency was wrong.
10 BANS · 0 EXCEPTIONS
Let's Build The Receipts.
A 30-minute strategy call with the team. We walk through your specific situation, show you exactly how we'd move the number, and you decide. No pitch deck. No fluff. No follow-up sequences. If we have capacity and you're a fit, we can start in two weeks. If we don't, we'll tell you in the first email.