Everyone runs ads. Almost no one knows why people buy. We have it down to a science.
Propaganda Inc is a growth marketing agency for B2B SaaS. We engineer the psychology that turns ad spend into booked demos, closed deals, and retained customers.
The receipts, before the pitch.
Real accounts, real spend, real revenue — numbers their finance teams signed off on.
You're not selling to a company. You're selling to one person.
Most get this wrong. You aren't selling to "a company." You're selling to a founder. A VP. A growth lead — with their reputation, and paycheck, riding on whatever they buy next. How your marketing is framed, how your ads are written, and how your company is positioned decides how cheap your conversions get. From the moment they see your ad to the moment they're certain enough to press "buy," there's a formula. We call it the Propaganda Funnel:
- Pre-Targeting Authority before the ask
Advertorials and priming content that make cold audiences trust you before they ever see an offer. The cheapest impressions you'll ever buy.
- Direct Response The ask itself
A no-brainer offer and long-form funnel engineered to turn primed traffic into booked demos — same day, not "someday."
- Retargeting Nobody escapes
Testimonials, objection-handlers, and urgency placed at every drop-off point, so the leads you paid for don't evaporate.
- Delayed Response The 97%
The buyers who aren't ready today get captured and nurtured until timing flips. Deals that close in month three still trace back to the ad that started them.
What we do for you. For every client.
We don't dabble. Seven functions we stand behind — each built to perform, not to demo well.
The sequence underneath it: Instrument → Test → Scale → Compound. Tracking wired before a dollar moves · every test feeds a playbook your competitors don't have.
Questions, answered like we answer clients.
Who is this for?
B2B SaaS companies doing $3M–$20M ARR who are spending on ads and know the results should be better. Pre-product-market-fit? Not yet — no ad fixes a product problem.
How are you different from every other agency?
We engineer buyer psychology instead of guessing at creative, and we operate on receipts: you see every experiment — the wins, the kills, and what each cost. No dashboards that hide the losers.
What's the engagement like?
It starts with the 14-day trial: we spend up to $15,000 of our own money on your account first. After that, a simple monthly engagement. No 12-month lock-ins.
Whose accounts does this run on?
Yours. Your ad account, your pixel, your data. You can fire us any month and keep everything.
How fast are we live?
Days, not weeks. Leading indicators inside two weeks; the compounding shows up on the 60–90 day curve.
Do you guarantee results?
The trial is the guarantee: if we don't cut your cost per qualified lead by at least 50% in 14 days, you owe nothing.
D.T. (Dylan) Thomas
RE: Who actually runs your account.
Not an account manager. Before Propaganda Inc, I was Chief Copywriter at Whop — a $4B marketplace — where one launch sequence I wrote did $1.6M in six days. Since then: $10.3M+ in ad spend under my campaigns, eight figures generated for the companies I've worked with, and an unhealthy obsession with why people actually buy.
Every account in this roster gets my eyes. Not a junior's. Not an AI's. Mine.
Current focus: scaling █████████ past $███M while keeping every dollar provable and profitable.
