Confessions from a Propagandist
Unlock the Growth Levers Most Marketers Don't Know Exist.
A free newsletter from the operator behind $10.3M+ in ad spend and $20M+ in client revenue. Every issue breaks down the subconscious marketing tactics behind winning ads, copy, and funnels — so you can apply them before your competitors even know they exist.
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Dylan Thomas.
Former D1 athlete dropout turned marketer and entrepreneur. Over the last 5 years I've built a track record that speaks for itself.
I was the lead copywriter at billion-dollar startup Whop — where I wrote the launch sequence that generated over $1.6M in 6 days. I've generated well over 8 figures in revenue for clients and the companies I've worked for, with $10.3M+ in ad spend under my campaigns.
I started as a copywriter across basically every niche imaginable. Now I run Propaganda Inc — a growth agency for B2B SaaS built on applied behavioral science and direct response principles.
Confessions from a Propagandist exists for one reason: to give you the insights I wish I had. I share the deep dives I'm learning from — the experiments, the failures, the breakthroughs — so you can scale faster and run more efficient marketing ops without burning through the same lessons I did.
The Short Version.
No "10 marketing tips" content. No AI-generated slop. Honest insights from someone actually spending money and generating growth at scale. If you care more about impressions and "brand equity" that you can't take to the bank, this isn't for you.
3 PROMISES
From the trenches, not the textbook.
Every issue is grounded in real campaigns actively running — mine, my clients', or experiments I'm watching closely. No regurgitated frameworks. No "I read a book about it" content. If I haven't seen it move the number, I don't write about it.
Opinions, not vibes.
I'll tell you what I actually think — including the things you're not supposed to say in growth marketing. Sometimes I'll be wrong. I'll publish the corrections too. The point is to think out loud rigorously, not to be right.
Behavioral science under everything.
Most growth tactics work because of psychology nobody bothers to name. I'll cite the principle, the source, and the test we ran on it. Cialdini, Kahneman, Fogg, Sutherland — applied to actual campaigns, not abstract.
What This Does For You.
This isn't content for content's sake. Every issue is built to move a number in your business — more revenue, lower CAC, higher ROAS, better creative. Here's what readers walk away with.
TANGIBLE RESULTS
Ads that actually convert.
Real ad breakdowns from campaigns spending six figures/month — the hooks, the angles, the psychology behind why they work. Steal the frameworks and apply them to your own accounts this week.
Tests worth running.
Stop guessing what to test next. Each issue includes specific experiments I'm running or have run — with the hypothesis, the setup, and the result. Skip the ones that failed so you don't have to.
Better ROAS, backed by science.
Every tactic ties back to behavioral science — Cialdini, Kahneman, Fogg, Sutherland — so you understand why it works, not just that it does. That's the difference between a one-off win and a repeatable system.
A sharper way to think.
Most marketing advice tells you what to do. This rewires how you decide. I weave in personal stories, hard lessons, and first-principles thinking so you stop copying playbooks and start building your own. The goal isn't more tactics — it's better judgment.
One Email. Only When It Counts.
Ad breakdowns, copywriting teardowns, behavioral science deep dives, and the experiments I'm running right now — delivered straight to your inbox. Free forever. No upsells. No filler issues just to hit a schedule.