A LETTER BY DT THOMASBEHAVIORAL SCIENCE / DIRECT RESPONSEFREE FOREVER

For B2B Founders, Marketers, Copywriters, And Growth Leads...

Confessions from aPropagandist.

The subconscious marketing tactics behind $10.3M+ in ad spend and $40M+ in client revenue — ad analysis, copywriting breakdowns, and behavioral science deep dives on funnels to help you maximize ROI. Delivered only when it's worth saying. Free forever.

Black archival envelope with ivory correspondence and a red wax seal

CONFESSIONS FROM A PROPAGANDISTPERSONAL CORRESPONDENCE

DELIVERED ONLY WHEN IT’S WORTH SAYING.Inside the letters

IN GOOD COMPANY

"Our ads are crushing, and we've added $900,000 in revenue since launch."

MilesFounder, Mailmend

"You're one of the most cracked marketers I know."

Malcolm BryantFounder, Callix

"Dylan is one of the best copywriters I've ever met."

Kendall ShawFormer CMO, Transformation Factory

"Dude, you have talent."

Justin BrookeFounder, AdSkills

"When it comes to scaling paid ads, there's no one I'd trust more."

Whop.com$1B+ Creator Economy SaaS

"Dude how do you even think of this sh*t?!"

Izhar Khamis7-Figure Copywriter

"Dylan is a Dog."

Hamet WattCo-Founder, MoviePass & Share Ventures

"You literally can see what most people can't bro, forever thankful for you."

Kasper DolkFounder, Maison Commerce

"Yo, literally you're the only person's content I consume consistently — pushing 💪"

01 / WHAT THIS ISIN THREE LINES

The Short
Version.

This isn't going to be some LinkedIn virtue signaling or basic "do market research" kinda content in your inbox. I hate broad, vague sh*t like that.

This newsletter dives deep into what influences people to take action, advanced marketing analytics, and actionable emails and stories that help you do one thing:

If you're coming here looking for "brand equity" and "awareness," then this isn't for you.

Scale. Profitably.

PROMISE 01

From the trenches, not the textbook.

01 / THE FIELD LOG+

TOF EXCLUSIONSACCOUNT EXPERIMENT

$129COST / APPT

Every issue is grounded in real campaigns actively running — mine, my clients', or experiments I'm watching closely. No regurgitated frameworks. No "I read a book about it" content. If I haven't seen it move the number, I don't write about it.

PROMISE 02

Opinions, not vibes.

02 / THE EDITORIAL STANDARD+

A WORKING POINT OF VIEW

Think out loud.
Always be right.
Publish the corrections.

CORRECTIONS
PUBLISHED

I'll tell you what I actually think — including the things you're not supposed to say in growth marketing. Sometimes I'll be wrong. I'll publish the corrections too. The point is to think out loud rigorously, not to be right.

PROMISE 03

Behavioral science under everything.

03 / PSYCHOLOGY → PRACTICE+

CIALDINI, 1984Commitment bias.

Most growth tactics work because of psychology nobody bothers to name. I'll cite the principle, the source, and the test we ran on it. Cialdini, Kahneman, Fogg, Sutherland — applied to actual campaigns, not abstract.

02 / ABOUT THE WRITERFOUNDER · PROPAGANDA INC

DT THOMASPROPAGANDA INC.

Dylan Thomas — D1 athlete — BEFORE PROPAGANDA

THE WRITER

DT (Dylan)
Thomas.

Former D1 athlete dropout turned marketer and entrepreneur. Over the last 5 years I've built a track record that speaks for itself.

I was the lead copywriter at billion-dollar startup Whop — where I wrote the launch sequence that generated over $1.6M in 6 days, and the entire funnel that turned $254K in ad spend into well over $4.5M in closed revenue.

I've generated well over 8 figures in revenue for clients and the companies I've worked for, with $10.3M+ in ad spend under my campaigns.

I started as a copywriter across basically every niche imaginable. Now I run Propaganda Inc — a growth agency for B2B SaaS built on applied behavioral science and direct response principles.

Confessions from a Propagandist exists for one reason: to give you the insights I wish I had. I share the deep dives I'm learning from — the experiments, the failures, the breakthroughs, and the crazy ideas — so you can scale faster, easier, and with more certainty instead of burning money and time on the wrong things.

FEATURED IN

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