For Founders, Marketers, And Copywriters...
Confessions from a Propagandist.
The subconscious marketing tactics behind $10.3M+ in ad spend and $40M+ in client revenue — ad analysis, copywriting breakdowns, and behavioral science deep dives on funnels to help you maximize ROI. Delivered only when it's worth saying. Free forever.
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DT (Dylan) Thomas.
Former D1 athlete dropout turned marketer and entrepreneur. Over the last 5 years I've built a track record that speaks for itself.
I was the lead copywriter at billion-dollar startup Whop — where I wrote the launch sequence that generated over $1.6M in 6 days, and the entire funnel that turned $254K in ad spend into well over $4.5M in closed revenue.
I've generated well over 8 figures in revenue for clients and the companies I've worked for, with $10.3M+ in ad spend under my campaigns.
I started as a copywriter across basically every niche imaginable. Now I run Propaganda Inc — a growth agency for B2B SaaS built on applied behavioral science and direct response principles.
Confessions from a Propagandist exists for one reason: to give you the insights I wish I had. I share the deep dives I'm learning from — the experiments, the failures, the breakthroughs, and the crazy ideas — so you can scale faster, easier, and with more certainty instead of burning money and time on the wrong things.
The Short Version.
This isn't going to be some LinkedIn virtue signaling or basic "do market research" kinda content in your inbox. I hate broad, vague sh*t like that.
This newsletter dives deep into what influences people to take action, advanced marketing analytics, and actionable emails and stories that help you do one thing:
Scale. Profitably.
If you're coming here looking for "brand equity" and "awareness," then this isn't for you.
3 PROMISES
From the trenches, not the textbook.
Every issue is grounded in real campaigns actively running — mine, my clients', or experiments I'm watching closely. No regurgitated frameworks. No "I read a book about it" content. If I haven't seen it move the number, I don't write about it.
Opinions, not vibes.
I'll tell you what I actually think — including the things you're not supposed to say in growth marketing. Sometimes I'll be wrong. I'll publish the corrections too. The point is to think out loud rigorously, not to be right.
Behavioral science under everything.
Most growth tactics work because of psychology nobody bothers to name. I'll cite the principle, the source, and the test we ran on it. Cialdini, Kahneman, Fogg, Sutherland — applied to actual campaigns, not abstract.
Previous Issues Include.
Real campaigns, real psychology, real numbers from accounts I'm running right now. Each issue starts with a principle from behavioral science and ends with how it's making money in the field.
3 SAMPLE ISSUES